The Campbell Method
A strategic advisory approach that combines deep technical expertise with frameworks for decision-making, illumination of unknown risks, and preparation for organizational transformation.
A Strategic Advisory Approach
The Campbell Method is built on a fundamental belief: the most valuable advisory work doesn't just solve immediate problems—it equips leaders with the frameworks and insights they need to navigate complexity independently. Whether you're a Business Owner evaluating technology investments, a CTO balancing competing priorities, or a Technical Leader building high-performing teams, the challenges you face are rarely purely technical. They require strategic thinking that bridges technology and business outcomes.
Providing Decision Models: At the heart of my approach is providing clear decision frameworks tailored to your specific context. Business and technical leaders face countless decisions daily—technology choices, architectural tradeoffs, team structure, resource allocation, delivery priorities. Rather than dictating solutions, I work with you to develop robust models for evaluating these decisions against your core objectives. These frameworks become tools your team can apply long after our engagement ends, enabling consistent, high-quality decision-making aligned with your business goals.
Illuminating Unknown-Unknowns: One of the most dangerous aspects of scaling technology organizations is what you don't know you don't know. Technical debt that seems manageable suddenly becomes crushing. Security vulnerabilities lurk in systems you thought were solid. Organizational patterns that worked at 10 engineers break down at 50. My deep experience across distributed systems, cloud infrastructure, data engineering, and organizational design allows me to shine light on these hidden risks before they become crises. This isn't about creating fear—it's about informed preparation that lets you address challenges proactively rather than reactively.
Preparing Teams for High-Level Operation: Sustainable growth requires more than solving today's problems—it demands preparing your teams to operate at higher levels of capability and autonomy. This means developing engineering practices that scale, building leadership capacity within your technical organization, and creating cultures of continuous improvement. I work with your teams to elevate their operational maturity, strengthen their technical and leadership skills, and establish patterns that support long-term success. The goal is transformation that persists and compounds over time.
This methodology reflects 25+ years of navigating complex technical challenges and leading high-performing teams through periods of rapid growth. It's an approach honed through real-world experience building distributed systems, scaling engineering organizations, and serving as a leader of leaders in high-growth environments.
What Makes This Different
Deep Tech + Strategy + Team Growth, Not One or the Other
Many advisory approaches force you to choose: either deep technical expertise without strategic context, or strategic guidance without true technical depth, or team augmentation without leadership development. The Campbell Method integrates all three. My background spans hands-on technical work in distributed systems and cloud infrastructure, strategic leadership at scale, and developing leaders who can independently drive results. You get technical credibility combined with business acumen and a focus on sustainable team capability—not fragmented advice that requires you to stitch together insights from multiple disconnected sources.
Enhancing Your Tech Leadership, Not Replacing Them
Unlike fractional CTO services that insert an external leader into your organizational structure, or traditional consulting that often undermines existing leadership with competing recommendations, the Campbell Method works with your technical leaders to enhance their effectiveness. I partner with your CTOs, VPs of Engineering, and technical leads to strengthen their decision-making frameworks, expand their strategic toolkit, and increase their impact. The goal is to make your existing leadership more capable and confident, not to create dependency or organizational confusion about who's driving technical strategy.
Beyond Staff Augmentation and Traditional Consulting
Staff augmentation provides extra hands but doesn't address strategic gaps or build organizational capability. Traditional management consulting often delivers impressive slide decks with recommendations disconnected from technical reality and implementation challenges. The Campbell Method occupies a different space: strategic guidance grounded in deep technical expertise, focused on frameworks and insights that strengthen your organization's independent capability. You're not just getting temporary capacity or theoretical advice—you're building lasting improvements in how your organization makes decisions and executes on complex technical initiatives.